Fetso is the creative design studio and business alias for Graphic Designer / Art Director Heather Furman.

Heather has extensive experience in creating and managing brand solutions across a myriad of clientele, from high-end fashion designers, art institutions and universities, to non-profit organizations, health care entities and financial businesses. She has spent a decade creating custom web and mobile solutions, an abundance of print advertisements and collateral, periodicals, annual reports and look books for clients who value clarity and professionalism in design.

Heather currently holds the position of Vice President and Art Director/Brand Manager for HOLLY CALDWELL, a luxury handbag designer based in New York and Boston. Prior to joining HOLLY CALDWELL, she held positions at some of Connecticut's finest design firms, all while maintaining an impressive list of independent projects. Heather received her BFA in Graphic Design from the Maryland Institute College of Art. She has received several design awards from the Connecticut Art Director Club, Graphic Design USA and the Advertising Club of Connecticut. She has been awarded an American Graphic Design Award, Two First Prize awards from the Museum Publications Design Competition, and has works appearing in Ellen Lupton's Book "Thinking with Type, a Critical Guide."